Shopify development
Shopify stores built to convert — custom themes, app integrations, and the bespoke functionality the theme store can't give you.
What you get
- Custom Shopify themes (Online Store 2.0)
- Custom apps and Liquid work
- Checkout and conversion optimization
- Third-party and payment integrations
How we deliver.
A structured engagement from discovery to deployment — no surprises, no scope fog.
Store audit & conversion analysis
We review your current store performance — page speed, checkout funnel, product page layout, and mobile experience — identifying conversion bottlenecks before building.
Theme design & development
We build custom Online Store 2.0 themes with modular sections that your team can rearrange in the theme editor — no developer needed for content changes.
Custom functionality & apps
We build custom Shopify apps or Liquid customizations for product configurators, subscription models, custom pricing logic, and workflows the app store can't solve.
Checkout optimization
We optimize the checkout flow — reducing friction, adding trust signals, implementing express payment methods (Shop Pay, Apple Pay), and minimizing cart abandonment.
Launch & growth setup
We configure analytics tracking, set up email marketing integrations, implement structured data for rich search results, and ensure the store is ready for traffic at scale.
Where this applies.
DTC brand launch
A complete Shopify store for direct-to-consumer brands — custom theme, product photography layout, subscription options, and email capture flows optimized for first-purchase conversion.
Wholesale & B2B storefronts
Shopify Plus stores with tiered pricing, minimum order quantities, purchase order workflows, and separate wholesale customer portals.
Subscription commerce
Recurring product subscriptions with flexible delivery schedules, subscription management portals, and churn-reduction workflows.
Headless Shopify (Hydrogen)
Custom-built storefronts using Shopify's Hydrogen framework for brands that need complete design freedom and performance beyond what Liquid themes can deliver.
Problems we solve.
Your store looks like every other Shopify store
We build custom themes from scratch — not modified free themes. Your store gets a unique visual identity that matches your brand and differentiates you from competitors.
Checkout abandonment is eating your revenue
We optimize every step of the checkout flow — guest checkout, express payments, trust badges, shipping calculator placement — and A/B test to find the highest-converting configuration.
You need functionality no Shopify app provides
We build custom Shopify apps with the Admin API and Storefront API — product configurators, custom pricing engines, loyalty programs, and workflow automations.
Your theme is slow on mobile
We audit Liquid rendering, optimize image loading, reduce JavaScript bundle size, and implement performance best practices — targeting sub-3-second mobile load times.
Common questions.
Q.Shopify or Shopify Plus — which do I need?
Standard Shopify for most stores. Shopify Plus if you need custom checkout extensibility, multi-currency, B2B features, or do $1M+ annually. We help you decide based on your actual requirements.
Q.Can you migrate my store from another platform?
Yes. We handle migrations from WooCommerce, BigCommerce, Magento, and custom platforms — including product data, customer accounts, order history, and URL redirects for SEO.
Q.Do you support headless Shopify?
Yes. We build headless storefronts with Hydrogen (Shopify's React framework) or Next.js + Storefront API for brands that need complete frontend control.
Q.What about ongoing maintenance?
We offer retainer support for theme updates, app integrations, seasonal campaigns, and conversion optimization — keeping your store performing as your business grows.
Featured projects.
AI infrastructure cleanup: cost & reliability overhaul
A production AI system that was slow, over-budget, and failing silently — audited, root-caused, and rebuilt into something dependable.
Chrome Extension for automated CRM lead extraction
A Manifest V3 browser extension that lets sales representatives clip prospect contacts from web directories directly into their CRM with a single click.
Cross-platform mobile app for real-time logistics tracking
A high-performance React Native / Expo app that lets field operators track inventory and log tasks in real time, even while offline.
What our partners say.
“Our custom headless Shopify store built by Lesscode is blazing fast. Conversion rates increased by 35% in the first month following launch. Extremely pleased with the outcome.”
Building something ambitious, or fixing something that's gone sideways?
Tell us where you are and where you're trying to get to. We'll tell you honestly whether — and how — we can help.